Brand is Paramount
Build your brand with a team of creative experts
A brand is more than just logo design or any single visual identity. It is a combination of many touchpoints that make your customers feel special. The defining factor in this is creating a perfect user experience across all your platforms. Our creative design team focuses on delivering a digital product for all your business needs that improves conversion, increases customer engagement, and encourages sustained growth. Whether you are looking to relaunch your business or have a new venture, we are here to unlock your brand’s full potential and make you stand out. We work with you every step of the way to create a complete solution for your branding strategy that aligns with your company’s values and resonates with your audience. From your company logo to social media, to brand messaging and style guidelines, we’ve got you covered with our branding services!
Step 1: Research
Our first step is to explore and understand every dimension of your business, from the industry you operate in, to your target audience and market competitors. This will make the foundations blocks for creating your truly unique business identity. Our team will dig deep into any gaps in the market, rigorously research all USPs and pain points of your competition, and analyse all of your customers’ needs. Once we have the whole picture, our brand architects will start designing your new brand strategy.
Step 2: Strategy
At this stage, we will immerse ourselves in your business and consolidate all our findings from the research phase to create a holistic brand strategy. Our in-house full-stack team comprised of designers and developers will work together to come up with bespoke solutions for your digital and print products.
We will set the tone of voice for your communication, define your brand messaging, and provide a list of core principles for your digital personality that will define the overall direction of your brand development. Those do not need to be complex, but they will ensure the consistency of your brand through time and across all platforms.
Step 3: Design
Now it is time to put our research and strategy into action. Depending on your individual needs, we can create any of the following and more:
- Colour schemes
- Font libraries
- Artwork & illustrations
- Curated stock image libraries
- Social media and marketing email templates
- Business cards
- Any additional attributes, such as t-shirts, pens or notepads
- Vehicle decals
- Website design
Alongside the visuals, we will develop clear customer pathways to ensure their navigation through your products is as smooth and enjoyable as possible. We can also go further and redesign your admin system to improve your efficiency.
Step 4: Implementation
Time to show off your new brand, and the best way to do that is with a carefully considered brand rollout! Implementation will vary depending on your business needs. It could be as simple as making a few tweaks to your website or as complex as rolling out across multiple digital platforms and physical products. Either way, we will work with you every step to plan and implement your new brand design.
After your product is up and running, we will be happy to continue our partnership by providing design and development support long term, if your business requires it. This may be in a form of providing design updates, monitoring the implementation to make sure everything works as intended, or organising and running workshops with your team and/or clients to educate them on your new design system.
We pride ourselves on our customer service and have had many happy clients who have developed a brand identity with us. Why not take a look at our case studies or get in touch and find out how we can help you to create a new brand.
Please find out more about our other products and services here.